The brand
WILDECRAFT
Founded in London in 2024, Wildecraft is more than a jewellery brand - it’s a community and movement. Our mission is to empower individuals through our handcrafted pieces that are not only affordable, but also rooted in sustainability. At Wildecraft, luxury and environmental responsibility exist in perfect harmony, allowing you to indulge in beauty without compromise. When you choose Wildecraft, you’re embracing a future where elegance is both conscious and enduring—because true beauty doesn’t cost the Earth.
Stage 1
Influence
The process of finding inspiration occurs in the most unexpected of places and is consistently unique, much like our jewellery. Whether wandering through museums, perusing private collections, marveling at paintings, or attending auctions, each experience contributes to the rich tapestry of inspiration.
Ancient art serves as the cornerstone of Wildecraft collection, with myriad stories and designs from this era forming the foundation.
The texture and composition are meticulously crafted to evoke the essence of a treasure unearthed from an archaeological excavation. Our artwork seamlessly merges elements of the past and present, imbuing each piece with significance and a compelling narrative.
Stage 2
Design
After our imagination is sparked by inspiration, we channel our ideas into 3D modeling. Our designers and creative production team utilize their expertise and begin the process of refining techniques to bring every component to life.
Through numerous iterations, our jewel sculptors, may spend several months crafting the perfect prototype for certain pieces of jewellery. Why such an extensive timeframe? Well, to ensure every detail, from external components like closures to the precise setting of zircons or stones, as well as the welding process and rigorous quality checks, meets our exacting standards, sometimes requires additional time.
After all, Wildecraft is synonymous with enduring luxury, and we never compromise on the craftsmanship process.
Stage 3
Crafting
Our manufacturing process begins with the melting or casting of pieces followed by galvanization. Initially, we shape each piece using a a stainless steel base. Recognizing the importance of your skin's well-being, we meticulously select our highest quality materials.
Once the model is formed, the gilding process undergoes several meticulous stages before achieving its pristine state. Initially, each piece undergoes thorough cleaning using ultrasound technology.
Subsequently, the jewellery is washed and degreased, preparing it to receive its treatment with gold. It is then coated with gold, which bestows a rich, gold-plated colour, a durable water-resistant finish, and a lasting brilliance.
Stage 4
Packaging
Following the completion of each batch, we meticulously examine our jewellery to ensure that every aspect of the final product meets the highest standards of quality.
At Wildecraft, we leave nothing to chance. We are as dedicated to the craftsmanship and purpose of our jewellery as we are to its care. Hence, we package all our items in soft suede pouches, which serve not only as a convenient carrier but also as a versatile accessory, doubling as a small purse, a jewellery case, or a safe haven for precious belongings.
Just as our jewellery is crafted with reverence for the environment, our packaging is eco-friendly too. When your Wildecraft pieces are not adorning you, safely nestle them within the pouch to shield them from entanglement or external influences.
Here's a handy tip: To prevent your necklaces or bracelets from intertwining, store them within the pouch with their ends protruding. This method keeps them separated, thus minimizing the risk of twisting.
